Marketing

It’s far too easy to lose that great idea

December 7, 2010

Many entrepreneurs are idea experts with the creative genius spark that helps their small business grow and find new markets. Ideas can come at any time and sometimes you can have so many ideas you don’t know how to implement them all into your business. This is when you need to have a system of [...]

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Is Your Product Still Relevant?

November 30, 2010

Times change and society’s needs change too. Anyone who made money selling music cassettes in the 1980s has had to deal with several changes in technology, all designed to make that product obsolete. Obviously, advances in technology are not the threat to your product. As people became more environmentally conscious in the past two decades, [...]

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What value do you offer your clients?

November 9, 2010

Any small business owner involved in a consulting business or a business that sells products or services to another business should be able to compile a Client Value Proposition. This simple statement explains to a prospective client what value you can offer to their business. However, many small business owners often misunderstand the purpose of [...]

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